Apple is been the top player of the smartphone era and is considered to be the superior to rest all players. Apple phones stand to be the best in their performance and their user experience is remarkable.Apple has a biggest plus point of having their own personal solid Operating System and had built a strong ecosystem, this alone makes them premium.
The first Apple iPhone was unveiled 7 years ago. Apple released 10 iPhones till date and sold over 700 million till date and these Apple products stood strong against the hundreds of smartphones in the market all the time.
What makes Apple unique from others
Apple follows a great marketing strategy in their business and advertisements, pamphlets of Apple Products truly stand eye candid and creates a positive impression about the product.
Apple does not depend on merely marketing to succeed .They provide users with a reliable and scalable ecosystem that is simple and clear . This is what the purpose of the technology . However , it is not easy to provide a simple experience . A lot of thought is necessary and yes Apple tries to provide the most innovative technology available makes it more simpler to the end user.
Better build quality and Design
Build quality of Apple products makes the user feel it as a premium product. Apple cares for perfection in every device they manufacture. That’s what its founder Steve Jobs cared Apple device to be.
While preparing a prototype for Apple iPod , engineers at Apple presented their device for Steve’s approval. Steve wasn’t satisfied and said it was too big to hold after his scrutiny. Engineers argued that the iPod cannot be to even smaller than the prototype presented. Steve dropped the device into a aquarium showed air bubbles coming up when the iPod sank showing that there is gap inside the iPod and utilise the gap to make it smaller.The original iPod was 19.8 mm thin. Years later, Apple’s most recent iPod is only 6.1 mm thin, and every space is utilised.
Talk less Work more
Apple never bragged its competitors though it is superior to them while others like Samsung are too much bothered about others works. Here are a few instances how Apple was bullied by others during bengate ( When iPhone 6 plus was found to be bent at a certain pressure ).
Our iPhones are designed, engineered and manufactured to be both beautiful and sturdy. iPhone 6 and iPhone 6 Plus feature a precision engineered unibody enclosure constructed from machining a custom grade of 6000 series anodized aluminum, which is tempered for extra strength. They also feature stainless steel and titanium inserts to reinforce high stress locations and use the strongest glass in the smartphone industry. We chose these high-quality materials and construction very carefully for their strength and durability. We also perform rigorous tests throughout the entire development cycle including 3-point bending, pressure point cycling, sit, torsion, and user studies. iPhone 6 and iPhone 6 Plus meet or exceed all of our high quality standards to endure everyday, real life use. With normal use a bend in iPhone is extremely rare and through our first six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 Plus. As with any Apple product, if you have questions please contact Apple.
All these above instances state the uniqueness of Apple and why it stands on the summit in the smartphone era.