Digital marketing is simply defined as marketing of products through digital means like search Engines and social media and convert leads into customers. But digital marketing isn’t that easy job as defined. It involves Search Engine Optimization , Search Engine marketing , Content Marketing etc which make about 20 aspects into it . In a developing country like India, 20% of people use Internet i.e which mean around 240 million Indians are associated through Internet via social media and search engines mostly. With this huge base of internet audience active on social media platforms, using this medium is implicit to new age marketing. Hence, digital marketing is increasingly taking the driver seat in marketing campaigns. Tech giants like Accenture , IBM etc are already established names in Digital Marketing with their associated firms such as Sapient Nitro, Accenture Digital and IBM Digital etc which provides technology solution to fit the scope and rapid pace in India’s digital mosaic. Lets discuss about a few new age digital marketing services companies in India.
TO THE NEW Digital is a new age premium digital company that combines the power of technology, analytics, marketing and content for digital transformation. This company has expertise in niche technology and develop business critical applications for web, mobile and cloud platforms using razor edge technologies such as Grails, AMC, AWS and MEAN. Their analytics services help customers in providing the in-depth insights from a huge volume of social and enterprise data. It has over 600 employees which includes technology evangelists, social media experts, content specialists, and creative mavericks who have transformed businesses of more than 300 companies spread across 30 countries worldwide.This company is also a strategic partner of many global companies including Google, Amazon Web Services (AWS), YouTube, DataStax and MongoDB. It is recognized as India’s top 50 IT- BPM Companies to Work for 2015 & India’s top 5 Best Companies to Work for in India among Small Size Organisations in IT-BPM – 2015. It has also worked with many campaigns such as Make in India , Google Music distribution etc.You can find their campaigns associated with many huge companies in their website TO THE NEW Digital which itself shows that its stands in top in the Indian digital companies.
Accenture Digital is one of the largest new age digital marketing agencies and they support every phase of digital journey with end to end services that offer span strategy , business process. Accenture Strategy shapes their clients objective amd combines with deep business insight with understanding of the impact of technology on the industry and business models. Accenture digital has provided working strategies to many banking, communication and health and insurance services.
SapientNitro forte include integrated marketing and creative services, web and interactive development, traditional advertising, media planning and buying, strategic planning and marketing analytics, multi-channel commerce strategy and solutions including focus on mobile, and content and asset management strategies and solutions.It conceives designs, and develops and delivers integrated, multi-channel marketing and commerce experiences. Its marketing and creative services consist of visual concept, design and implementation through multiple media, brand building and direct response programs, audience segmentation and integrated advertising campaigns.
Hope the above listing is informative and help your business by taking consultation from these firms.